But luring them with a clickbait isn’t the way to do that. After all, the purpose is to catch your prospect’s interest. ![]() I know that using a clickbaity subject line may be tempting. If you undermined their trust at the very beginning, how can they believe that you’re a credible business? Not only for the sake of the CAN-SPAM Act, but also for the sake of your prospects. That’s why your cold email’s subject line must accurately reflect the content of your message or at least be logically linked to it. Sure, they spark curiosity, but when you open such an email you see that it’s totally not what you expected. So any subject line like “Your business is in danger” or “You’re a winner” (yep, these are real-life examples) fall under this category. How to make your cold emails CAN-SPAM compliant? Avoid misleading subject linesĪnything clickbaity or deceptive for the recipient is against the act. Let’s take a closer look at what these conditions are. However, there are certain conditions that your cold email must meet to be in compliance with it. Mind you, and this is important, the act doesn’t ban sending cold emails. So given all that, if you send cold emails to prospects from the USA it’s better you abide by the CAN-SPAM Act. The act makes no exception for B2B emails. Well, even if you don’t pitch right after “Hi” which is a huge no-no, still it’s a message you send to a person who never had any relationship with you before and who didn’t opt in to receive this message. ![]() Do your cold emails fall under this category? Does the CAN-SPAM act apply to cold email senders?Īs already mentioned, the act covers all commercial emails that aren’t transactional or relationship messages. Should I abide by the CAN-SPAM act when sending my emails?”. I just want to register a business and start new business relationships. “Ok but why should I care?” – You’re probably thinking – “I’m not a spammer. It also happens to be an accidental, but quite clever and on-point play on words: can (to stop) spam. government decided to finally set standards for sending commercial emails.ĬAN-SPAM is an acronym derived from the the act’s full name: Controlling the Assault of Non-Solicited Pornography and Marketing. ![]() The CAN-SPAM Act entered into force back in 2003, when due to a fast development of email communication and a growing number of unwelcome messages flooding people’s mailboxes, the U.S. So first let’s have a brief look at the theory and then move on to the actual how-to. Actually, by implementing and respecting these requirements, your cold emails will simply become better, more prospect-oriented, and more like something your recipients will be happy to get. In this blog post I want to give you a brief walk-through of the rules set out in the act, but I also want to show you that the CAN-SPAM act is not just a set of formalities to comply with. ![]() One of the pioneer regulations of this type is the CAN-SPAM act, which set standards for sending commercial emails in the USA. To dispel your doubts: cold emailing is totally legal provided you stick to the rules set out by applicable regulations. If you’ve researched a bit about cold emailing, you’ve probably run across some legal nuances that might have made you wonder whether your cold email campaigns will not accidentally break any law.
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